Influencer Trends You Should Care About in 2022
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Rahul Titus, Head of Influence, UK and EMEA and Ansley Williams, Head of Influence, North America—authors of the recent paper Influencer Trends You Should Care About in 2022—discuss the critical trends reshaping the world of influencer marketing that marketers should embrace to stay ahead of the curve in 2022, including purpose-driven influence, the impact of social experiences, the metaverse, and much more.