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Interviews

From Consumers to Citizens

Nicola Kemp

Grant Hunter, Global Executive Creative Director at Iris, on advertising’s role in tackling the climate crisis and the power of marketing with a purpose.

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Highlights

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Thought Leadership

How advertising can meet the climate challenge

The industry is stepping up its action and sharing learnings from Ad Net Zero to accelerate change.

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BITE Focus

How Channel 4, Dove and the National Center for Domestic Violence used advertising to drive social change

By Georgie Moreton

Industry leaders shared how purpose driven marketing can create long-term change at Renew 2022 conference.

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Thought Leadership

Advertising Association launches Talent Taskforce

By Nicola Kemp

The Advertising Association has set out a new plan to secure the most-skilled, most inclusive and most productive ad industry workforce

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Voices

Gender, Ageism and Asian Talent

By Nicola Kemp

The All In Action Plan has revealed the next three actions for a more inclusive industry at RENEW 2022 today.

Voices

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Voices

Diversity valued above salary amongst entry-level talent

By Georgie Moreton

Research from Brixton Finishing School finds an increasing demand for a more inclusive workplace

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Voices

Empathy, equity and flexibility: your three starter blocks for a future-focused 2022

By Paul Wells, NABS

NABS’s Paul Wells on how to make the workplace work for your employees

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Voices

Gender, Ageism and Asian Talent

By Nicola Kemp

The All In Action Plan has revealed the next three actions for a more inclusive industry at RENEW 2022 today.

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Interviews

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Interviews

How LinkedIn is leading a workplace revolution

By Nicola Kemp

Zara Easton, Head of Brand Marketing, UK at LinkedIn on the great resignation and why the brand is backing Changemakers

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Interviews

“Everyone is seeing things from a new lens this year.”

By Nicola Kemp

Lisa Lugo, Vice President of Marketing Solutions, Live Nation UK on the role of perspective, connection, service and celebration in the wake of the crisis.

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Interviews

From Consumers to Citizens

By Nicola Kemp

Grant Hunter, Global Executive Creative Director at Iris, on advertising’s role in tackling the climate crisis and the power of marketing with a purpose.

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Trends

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Trend

Why the No More Red campaign between Arsenal and Adidas highlights the sports brand’s need to educate

By -Thomas Hal Robson-Kanu, The Turmeric Co.

The Turmeric Co.’s CEO Thomas Hal Robson-Kanu says brands can adopt greater purpose through education when marketing themselves to sports fans.

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BITE Focus

Test2

By Aaron Wells, Big Cat

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In iaculis nec velit eget dignissim. Praesent nisl diam, luctus nec tristique at, rutrum vitae lectus. Ut at velit eu nisi pretium auctor nec vel eros. Suspendisse lobortis mattis enim a pellentesque.

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Trend

Painting A New Picture: Tips on staying creative outside of work

By Emily Fleuriot

A creative input makes for a more creative output

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BITE Focus

How Channel 4, Dove and the National Center for Domestic Violence used advertising to drive social change

By Georgie Moreton

Industry leaders shared how purpose driven marketing can create long-term change at Renew 2022 conference.

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Trend

Same as it ever was: How brands should take advantage of the things that never change

By Alex Clough

Splendid Collective’s Alex Clough urges brands to act on authentic consumer insights

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Trend

Trust has become an undervalued commodity by brands

By Lucy Taylor, MullenLowe Group UK

The advertising industry is in a trust crisis but there’s time to turn things around

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Trend

The end of the ‘office job’

By Paul McEntee, Here be Dragons

The future of work is about so much more than returning to the office, but a generational reset with significant implications for decades to come.

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Post-pandemic positivity

by Nicola Kemp

With restrictions beginning to ease and a return to outdoor sports and simple pleasures, we asked a selection of creative leaders where they are getting their creative inspiration from.

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“What is expected of a CMO nowadays is verging on unfair”

by Nicola Kemp

Rob Pierre, CEO of Jellyfish on why the future of marketing transformation requires marketers to recognise they don’t have all the answers.

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Breaking advertising’s final taboo: Intimacy in older age

by Izzy Ashton

The team behind this year’s TfL Diversity in Advertising Award-winning campaign from Replens and the Gate on celebrating the joy of intimacy in older age, sharing a bold vision and bringing about change on a big stage.

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Cutting ties with the taboo around the menopause

by Katie Edwards, Publicis•Poke

Katie Edwards, Managing Partner at Publicis•Poke on why the creative industries, along with others, urgently need to address the deafening silence around the menopause.

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Hot Picks

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Hot Pick

Disney+ showcases diversity of content with new campaign

By Georgie Moreton

The EMEA-wide campaign from Leo Burnett and Disney+ showcases the wide range of content the streaming service offers.

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Hot Pick

BBH and Samsung welcome a new era of mobile gaming

The action-packed, futuristic ad celebrates Samsung’s new Exynos 2200 ‘next generation’ mobile processor that will enable a heightened gaming experience

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Hot Pick

McDonald’s and Leo Burnett showcase the Saver Menu for January

By Georgie Moreton

The yoga-themed film is the latest in the ‘like getting your money’s worth’ campaign

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Hot Pick

Above+Beyond and PROPERCHIP beat the January blues with vibrant film

By Georgie Moreton

The colourful animated film marks Above+Beyond’s first work for the snack brand.

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Fuel Your Imagination

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Fuel Your Imagination

Chef Karim Bourgi and MullenLowe MENA take aim at cyberbullying

By Georgie Moreton

If the internet were sugar-coated, it might be a better place

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Fuel Your Imagination

20something brings GRID Legends to life for EA Codemasters

By Georgie Moreton

The new campaign clebrates the launch of the fifth instalment of the GRID Legends series with ad featuring BAFTA winning Sex Education star Ncuti Gatwa

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Fuel Your Imagination

‘Benches of Hope’ spring up across the UK to mark final season of After Life

By Georgie Moreton

Netflix and CALM are rolling out benches to celebrate the season launch of Ricky Gervais’ After Life TV series, which tackles grief

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Fuel Your Imagination

180 and CalFlowers celebrate flowers as a form of self-care

By Georgie Moreton

‘Flowers, Self Care Made Easy’ attempts to reposition the act of buying flowers

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Fuel Your Imagination

Gerety Talks to feature Karmarama’s Grace Francis

By Georgie Moreton

The session aims to put some of the marketing and creative industry’s true changemakers in the spotlight

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Fuel Your Imagination

Adidas and Havas showcase Zinedine Zidane and Nouf Al Anzi’s football skills

By Georgie Moreton

In celebration of the next generation of sporting superstars, adidas is showcasing the sporting skills of Nouf Al Anzi, captain of the UEA women’s national team.

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Fuel Your Imagination

BMB and Gymbox kick off the New Year with playful fitness campaign

By Georgie Moreton

The new campaign aims to celebrate the gym’s unique offering

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Thought Leadership

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Thought Leadership

How advertising can meet the climate challenge

The industry is stepping up its action and sharing learnings from Ad Net Zero to accelerate change.

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Thought Leadership

Will the 4-day week work for the advertising industry?

By Nicola Kemp

As companies across the UK trial the 4-day week we ask industry leaders if it would work for advertising.

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Thought Leadership

IPA and ISBA tackle the ‘human and environmental cost’ of pitching

By Nicola Kemp

The new ‘Pitch Positive Pledge’ will launch in May as part of Mental Health Awareness Week

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Thought Leadership

Advertising Association and WARC figures signal strong 2022 for UK’s ad market

By Nicola Kemp

The UK ad industry is set to continue to see significant growth post pandemic

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Thought Leadership

Advertising Association launches Talent Taskforce

By Nicola Kemp

The Advertising Association has set out a new plan to secure the most-skilled, most inclusive and most productive ad industry workforce

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Thought Leadership

Has the pandemic brought an end to the season of restrictive marketing?

By Georgie Moreton

In the wake of Coronavirus are brands having to shift their messaging away from the traditional January detox?

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Thought Leadership

Doing things differently

By Georgie Moreton

Industry leaders share why they are choosing change in 2022

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Most Loved

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Interviews

“Everyone is seeing things from a new lens this year.”

By Nicola Kemp

Lisa Lugo, Vice President of Marketing Solutions, Live Nation UK on the role of perspective, connection, service and celebration in the wake of the crisis.

Read more
Interviews

“Work is about what you do, not where you do it.”

By Nicola Kemp

Fiona Gordon, CEO of Ogilvy, on borderless creativity, putting your hand up and the power of doing things differently

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Voices

“The creative industries need to understand how under threat we are.”

By Nicola Kemp

Elle McCarthy, Vice President of Brand at Electronic Arts on redefining creativity, getting comfortable with imposter syndrome and building diverse teams.

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Interviews

“We need to stop pretending everything is okay”

By Nicola Kemp

Laura Mignott, CEO of DFlash and host of the Reset Podcast on marketing’s reckoning and why leaders must take action to be on the right side of history.